Catalogs, tabloid flyers, POP... and so much more!
Covenant Group offers leading Christian retailers a wide variety of marketing support tools. With the creative retail braintrust we've assembled, our dealerships not only get great catalogs and tabloid flyers and beautifully designed seasonal POP support... they get some of the most innovative programs in Christian retail today... all desiged to drive traffic and sales!
Four seasonal catalogs each year
We have determined that four seasonal catalogs optimize the key selling seasons for our member dealerships, effectively allowing them to offer their customers sales generating catalog pieces at peak seasons, without being burdened with too many promotions that are both difficult to afford and execute, as well as dangerous to cash flow and open-to-buy budgets.
Hitting each of the major selling seasons of the year (Winter, Spring, Fall and Christmas), these catalogs are rated as tops in the industry by retailers and vendors alike!
WINTER SALE Catalog Promotion
Our WINTER SALE catalog kicks off the new year each year with a heavy sale price emphasis (perfect for helping capture post-Christmas cash!).
In addition to this 24 to 28 page catalog, we also offer a Gifts For Those You Love (Valentines) tabloid flyer to supplement the catalog (which overlaps with this tabloid).
SPRING GIFTS Catalog Promotion
The second busiest selling season of the year (behind Christmas), revolves around Mother's Day, graduation, and Father's Day. Covenant Group provides our second largest catalog (normally 44 to 48 pages) to our dealerships for this season. With our signature emphasis on carefully selected gift items, it provides the perfect way to invite your customers in during these peak gift-giving opportunities!
Similar to the Winter Sale Catalog, this catalog is also supplemented by not one, but three tabloid flyers. An Easter tabloid (that releases prior to the Spring Gifts Catalog, along with our Mother's Day/Grad tabloid flyer helps support the larger catalog during April and May. In early June, we offer our annual Summer/Father's Day tabloid flyer... helping to launch summer specials as well as reinforce and remind about those books, music and gift items for Dad!
FALL VALUE DAYS Catalog Promotion
Fall gets in gear with our Fall Value Days catalog project! Normally a 24- to 28-page catalog, this serves as a call to customers to come in and see all the new items in store following the vacation days of summer as we prepare for the upcoming Christmas season.
Like our other catalog projects, for dealerships wishing to have some "reinforcement" of the key products in this catalog, we offer an end-of-the-summer tabloid flyer prior to the release of the Fall Value Days catalog. This 8-page tabloid flyer is great for late August and early September with it's back to school emphasis!
CHRISTMAS GIFTS Catalog Promotion
Our largest and most extensive catalog of the year (normally 48- to 56-pages!) is reserved for this top selling season. Landing in homes in early November (note: on our promotions, the dealership has ultimate control over their in-home drop dates on each promotion!), this high-impact catalog literally brings the top offerings our buyers have selected into your customers' homes.
This catalog is also supplemented by two tabloid flyers. One is our Thanksgiving Weekend tabloid, especially designed to offer extra incentive to customers to shop our member stores on the "busiest two days of the year". Each year we are pleased to offer some attention-grabbing "door buster" specials that bring pull customers into the stores, allowing stores an early opportunity to show and sell their Christmas offerings!
Additionally, our Best of Christmas tabloid flyer is available for in-home placement in early December. Like all other tabloid flyers, it features an opportunity to reinforce the key products (approx 50 are presented in each tabloid/flyer) from the catalog in place at that time... offering the benefit of a "second shot" on these key products, without the expense and effort of having to completely re-merchandise (and re-inventory!) your store to do so!
Eight Seasonal Tabloids fill in all the gaps... if you want them!
We currently offer eight seasonal tabloids to fill in almost any promotional windows you might have. All tabloids are OPTIONAL in terms of participation for our dealerships (the four main catalogs described above are mandatory).
Each tabloid is an 8-page format, featuring approximately 50 key, best-selling products, selected from the product offerings currently featured in the existing catalog of that time period. This unique strategy allows you to impact your customers multiple times with key product during a season without having to completely re-merchandise (all POP and design elements are repeated from the catalogs in the correlating tabloid flyers!) or re-inventory your store!
Gifts For Those You Love (Valentines emphasis)
This piece re-features key products from the Winter Sale catalog, and especially highlights the Valentine season!
March Gladness Weekend (2-Day Sale Event)
This unique, 2-day sale event normally produces the largest two-day sales total of the first half of the year for those dealerships that utilize it!
Totally sale price driven, CG is able to garner vendor support for all sale pricing offered on this promotional weekend.
Easter: A Season For Sharing
This tabloid/flyer focuses on the upcoming Easter season, but also acts as a "prelude" to our Spring Gifts catalog by highlighting some of the key items that are already available, and are yet to be featured in the Spring promotion.
Moms & Grads
This late April/early May tabloid flyer helps stores hit homes with a strong seasonal emphasis just in time for Mother's Day weekend and the ensuing grad gift season.
Again, all product offerings are taken from the Spring Gifts catalog to help reinforce and sell through those featured products.
Summer & Father's Day
We set our sites on summer with this 8-page tabloid flyer that is in homes in late May and early June. A few pages are devoted to gift ideas for Dad, the rest feature later releasing products as well as a few "summer specials" that vendors offer.
NOTE: This is one tabloid flyer that does contain items that are not necessarily featured in the correlating catalog (Spring Gifts) as some items are especially chosen for "summer specials".
Back-To-School
The end of the summer is our next promotional campaign, and this tabloid flyer kicks it off. Featuring products that are also highlighted in the September-releasing Fall Value Days catalog, this promotion features a more youth-oriented product mix.
Thanksgiving Weekend Sale
If there is any time you want to bring folks in, this is "the" weekend... so we're ready to assist with our attention-grabbing, sale-oriented Thanksgiving weekend tabloid, filled with eight pages of top items, great offers, and outstanding valules. All designed to jump start your Christmas in the strongest way possible, and of course, coordinate with our Christmas Gifts catalog at the same time!
Christmas Gift Ideas (December)
One last push... that's the design behind this eight-page tabloid flyer designed to hit the top fifty (or so) products from the existing Christmas Gifts catalog, and bring customers in for those last-minute gift needs.
Like all of our tabloids, the oversized format (yet foldable so that it mails at "letter rate", not at the more expensive "flat rate") is ideal for newspaper insertion as well as targeted customer mailings!
And seasonal POP that really pops... to top it all off!
You won't find more effectively created POP (point of purchase) materials anywhere in the industry. Each of our four seasonal catalogs has an accompanying POP kit featuring shelftalkers (short and long editions), hanging posters, and other accessories. We also produce a summer kit (though there is not a summer catalog promotion), to tide you over the months of late June-August!
And... since our tabloids are all designed around our catalog promotions, your POP kit also coordinates with all seasonal tabloids (no re-merchandising necessary!).
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