Catalogs, flyers, POP, customized sale campaigns, exclusive product offerings... and so much more!
Covenant Group offers leading Christian retailers a wide variety of marketing support tools. With the creative retail braintrust we've assembled, our dealerships not only get great catalogs and flyers, beautifully designed seasonal POP support, and specialized sale and pre-sale campaigns... they get some of the most innovative exclusive product offerings in Christian retail today... all designed to drive traffic and sales!
More than a dozen promotional programs to choose from each year!
Covenant Group produces a host of promotional pieces, sale campaigns and other store support services each year; allowing our dealerships to promote regularly and aggressively to their customer base, but always at their own pace.
Eleven seasonal flyers literally cover the calendar with innovative, traffic-driving promotional pieces to educate your customers on what is "new, hot and on sale" almost every month of the year (we do not produce a July flyer at this time).
In addition, two key seasonal catalogs cover the months of May (Mother's Day, Graduation, etc) and November (our Christmas catalog is the largest piece we produce each year).
Additionally, creative traffic-driving promotions such as a turn-key summer reading program for children, pre-sale campaigns, two highlight sale weekend promotions yearly, and other optional promotional tools offer our stores the ability to expand their own marketing efforts to literally compete with "big retailers" and chains on equal footing.
Please note that in the descriptions of each flyer below, all of the flyer "names" are active links. Click on the bolded flyer name to view the most recent version of that flyer in simple pdf format (then use the "Back" arrow to return to this site). Also, please note that in most cases, a store imprint/name does appear on the covers, but in a few cases, flyers are shown "blank" (no imprint) to visualize both with and without imprints.
WINTER Season Promotional Tools
Each Winter kicks off with our January sale flyer, highlighting both early 1st quarter releases as well as key best-selling products from the 4th quarter just ended. Special sale campaigns are also featured, generally in a manner that preserves the important margins that you need to be successful in your store operations and growth.
Our February flyer focuses on the Valentine's gift-giving season and beyond, again highlighting what is "new, hot and on sale" for the month of February.
With the coming of March, we offer our highly successful (optional) weekend sale campaign entitled March Gladness Weekend. This two-day sale weekend (three days for stores open on Sundays) offers stores an ability to offer a huge "best-seller sale" of top-selling books, Bibles, music, DVD and children's products at 35%-50% off for the designated sale weekend. Covenant Group negotiates with our vendor partners to maintain full margin off the sale pricing on almost all featured items as well...making this sale weekend a winner for both your customers AND your store!
SPRING Season Promotional Offerings...
As the year begins to heat up (sales-wise and temperature-wise), we offer our optional EASTER flyer to capture sales for this important season. Normally a two-three week window, this flyer focuses almost entirely on the Easter selling and gift-giving season.
Our APRIL flyer generally features a host of new product offerings, as this is normally a heavy release month for the Spring. Once again, the concept of "What's new, hot & on sale this month" is carried through the piece. Covenant Group offers TWO pricing options on each flyer; one more aggressive option (for those stores in more highly competitive markets) and one less aggressive for those not wishing to sale price quite as deeply.
Our May catalog features offerings geared specifically around Mother's Day, graduation, and other spring season gift occasions such as weddings, confirmation or baptism, etc. It is one of our two yearly "catalog" pieces (all others are tabloid-sized flyers and suitable for mail-out or newspaper insertion.
SUMMER tools to generate sales!
We don't stop for Summer either. Our optional June flyer normally offers great sale options on books, music, DVD's and children's products. Once again, having the "heart of a retailer" driving our promotions, we normally are able to negotiate inviting sale offers for your customers, while maintaining your normal margins...even on the sale pricing! This flyer also features our emphasis on Father's Day gift giving ideas as well.
Our Summer Reading Club program is another optional service of Covenant Group, but one that many of our stores have come to depend on. Great for generating traffic with families all summer long, the program is a turn-key campaign that literally walks you through from launch to end-of-program awards!
As Summer winds down and families gear up for the Fall, Covenant Group is there with another optional sale flyer, our Dollar Days sale flyer releasing in mid-August each year. As the name would indicate, this flyer is filled with special sale offers such as $5 books and CD's, $7 DVD's and $10 Bibles. It's a 10-12 day sale offering designed to bring customers back and kick off your Fall selling season once again!
Jump start your FALL with our September & October Flyers...
Fall gets into high gear with our September flyer that introduces all the late-summer and September releases. Again, our theme of "What's New, Hot & On Sale" is carried through this promotion, enticing customers to reconnect as they begin their busy Fall schedules.
Our October flyer normally features a major Bible sale, as well as key 4th quarter new releases. Almost every flyer we produce includes at least one strong "sale element", keeping your store on customers' radar as "the" place to trust for value, as well as great service and products.
Ring in the holidays with our strong CHRISTMAS promotions...
We kick off November with our largest and most extensive catalog of the year! With a heavier focus on "gift" product, this catalog also boasts a great offering of appropriate key releases in books, music, DVD, kids...and of course, Bibles, for the Christmas gift-giving season.
Covenant Group annually produces one of the most productive After-Thanksgiving Weekend Sale flyers in the industry. Loaded with incredible values, this optional piece helps you set up for a strong kick-off to the final weeks of the Christmas selling season, including "doorbuster" specials as well as special offers exclusive to our group!
We wind up the promotional calendar with our December flyer; culminating the Christmas season with lots of last-minute gift suggestions and even low-cost "stocking stuffer" ideas. It's all designed to keep your store front of mind with shoppers right up until Christmas Eve!
And don't forget... EXCLUSIVE products that drive traffic year-round!
Part of our "heart of a retailer" approach is represented by our strong history of successful exclusive products that we offer.
As any of our members will attest, the difference between Covenant Group exclusives and those of other groups or chains, is that ours WORK (and sell!). From seasonal t-shirt values, to exclusive book product, to unique gift items; and best of all, full margin (or more) on each one.
To top it all off... Seasonal POP that really pops!
You won't find more effective or creative Point of Purchase (POP) materials anywhere in the industry. Not only do our bi-monthly POP kits give your store a fresh, trendy look, they are carefully coordinated to each catalog/flyer promotion. We even provide a complimentary POP/Merch Guide with each kit that literally guides your staff step-by-step through endcap positioning and creation with each seasonal promotion.
