Covenant Group literally began as a "seed" of a thought between two retailers... and has "blossomed" into a fully developed marketing assistance organization, still totally committed to the retailers we serve!
In the summer of 1985, Steve Dick and Chuck Wallington were discussing the annual Christmas "flyers" that each produced for their respective stores. Steve worked for the Fresno Bible House (Fresno, CA), and Chuck's family owned Christian Supply, Inc. (Spartanburg, SC).
Having enjoyed the relationship of somewhat "sister stores" for many years, they decided to combine their efforts and produce one flyer for the two stores, changing out the store name on the front to personalize for each. The resulting efficiencies of effort and cost, not to mention the benefit of pooled creativity, were immediately evident. The following year, another major independent, Better Book Room (Wichita, KS) was added to the "group", and Covenant Group was underway
To a vital retail support organization...
From these humble beginnings, other retailers from regional chains to single-store independents, began to inquire about the creative retail marketing tools and services offered. The group has experienced, slow and consistent growth in the years since, to the point of now servicing many of the leading retail operations in the Christian retailing industry.
Generally recognized throughout the CBA industry as the group that best caters to the needs of larger, more established stores, annual store sales of member dealerships range from just over $1 million to over $15 million! The "core customer" of Covenant Group in terms of dealership members, has always been those that have certain local promotion capabilities, but desire to have a marketing group to supplement, and never overshadow or replace, their own store's efforts or identity with high quality, retail-driven, creative promotional tools and services.
Growing in scope and impact!
As our industry has grown, and needs have changed, so has Covenant Group and the services offered. Our creative team today helps some of the most successful CBA dealerships plan and execute seasonal promotions, special events, and customer prospecting, retention and re-activation tools.
If your dealership is looking for a progressive, responsive, creative marketing group to supplement your local efforts, we encourage you to Contact Us about the Covenant Group.
